Do you worry about the packaging for your e-commerce? I am working on a project for an online store and I am increasingly fascinated by this part of digital marketing. Previously I talked about some techniques to ensure customer satisfaction online store and today I would like to deepen a bit more user experience when you receive the order, at which time the packaging you use in your e-commerce becomes important. It may seem logical, but not all online stores are careful with this stage of the process, which, however, is essential for the success of the sale.
Many of the products that we buy online, we can find them a few meters from our homes and sometimes even we get cheaper in this way. However, for convenience or lack of time, we buy it online and every time through our phones.
When we buy close to home, it may not be possible to find many store options to purchase a certain product. But on the internet there are several websites that sell the same, so you should think about how to differentiate yourself. In addition to an easy to navigate website, a good product and a competitive price, you should know that users are looking for a good shopping experience. And the choice of packaging (or packaging, as they say today) greatly influences this.
First, you have to find a packaging for your ecommerce that is beautiful, that speaks of the product and also of your brand. Do not forget to personalize it with your logo and corporate colors. Then you should think about the shipping process and at the time of delivery. Amazon and Apple are some companies that do it very well and can serve as inspiration for you.
If the shipment is by mail, worry about choosing a good box for mailing. These recommendations are also valid for deliveries by courier companies. As you will not be aware of the journey of the product from your store to the client’s house, it is very important that the packaging is appropriate and guarantees that the product arrives without damage to its destination.
In case of distribution of food, in addition to choosing a beautiful, appropriate and custom retail boxes, it is also necessary to be aware of other details. In addition to being practical, this packaging allows the food to be kept warm and without humidity until it reaches its destination.
Take note: surprise the customer with a useful and nice packaging is a good strategy to build loyalty and make you buy again.
I hope this post will be useful and give you ideas when thinking about the shipping strategies for your products.