All successful businesses must actively promote their services. The accounting companies are not different. Like companies in other industries, accounting firms have skills and areas of expertise that differentiate them from the competition. Highlighting skills through a variety of media can help promote your business and generate more customers.
Identify your brand
Although accounting firms handle many types of taxes and financial preparedness, accountants seeking to promote their businesses must identify their main areas of expertise or their niches in the local market. To achieve this, companies can develop a mission statement that describes exactly what the company does and what types of fiscal and financial services it provides. This can help executives determine which areas of the company to promote. For example, a company that finds it is the only company in an area that has experience in corporate mergers should aggressively promote this skill.
Sales letters and references
Whether you’re opening a new company or running an existing agency that needs more customers, sending reference and sales letters can be a valuable promotion strategy. A sales letter is based on the mission statement to inform potential customers exactly what they are doing and why they should choose you for their accounting needs. A reference letter is more informal and is sent to friends, acquaintances and relatives to ask if you know someone who may require the services of your company. Used together, these letters form a solid opening strategy by creating interest in your company and generating leads.
Once you have sent the reference and sales letters, you can expand your presence in the promotion of advertising on social networks such as Facebook and Twitter. With more than 750 million active users, Facebook is a large market waiting to be exploited. Facebook ads can reach segments of this market for less money than TV advertising costs. By being active on social media sites like these and maintaining a blog or website with tax advice or tax code information, you can add value to potential customers and expose your business to more people. Here you can get more idea on CPA firm marketing.
Successful entrepreneurs are always looking for opportunities. The counters should not be different. If you sponsor local businesses, ask your staff and owners about the company’s accounting. You may be unhappy with your current accountant. Or they may not be clear about what financial obligations they are dealing with. In that case, you must be willing to offer help where you can. Offers like these are opportunities to showcase your company’s skills, while showing local and private companies the reason why they may need your services.